Business Development Fundamentals: From Skills to Client Acquisition
Learn practical BD skills for jobs, freelancing, and growing a service or tech business.
Learn with
Sheraz Majeed
Business Development & Growth Mentor | International Partnerships | Tech Products & SaaS | Founder, BD House
Certificate
Included
Starting from
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Level
beginner
Duration
24h
Language
English
Lessons
12
How you attend
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No fixed start date or time. Enroll and join the live session whenever you are ready.
≈ PKR 15,000.00
One-time payment · Ongoing access
- Format
- Remote live
- When
- Join anytime
This course includes
- 12 lessons
- Lifetime access
- Learn on desktop and mobile
- Certificate of completion
- 30-day refund request window
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Instructor
Sheraz Majeed
Business Development & Growth Mentor | International Partnerships | Tech Products & SaaS | Founder, BD House
7+
Years exp.
Verified
Instructor
Course overview
About this course
Build practical business development skills with a focus on software services, tech products, and SaaS. Learn how to research prospects, find and qualify leads, use LinkedIn and freelance platforms, write targeted outreach, and handle client conversations, proposals, and follow-ups. Apply your learning through guided assignments to build a prospect list, an outreach sequence, and a client proposal.
Curriculum preview
4 sections · 12 lessons · 24h
1. Section 1: Business Understanding & Customer Targeting
3 lessons
- 1.Business Development in Practice - Roles, Channels & Opportunities0m
- 2.Understanding & Positioning What You Sell0m
- 3.Ideal Customers, Buyer Roles & Lead Qualification0m
Skills you will learn
- Business & Entrepreneurship
- Business Development Fundamentals
- From Skills to Client Acquisition
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Course Curriculum
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Need to know
Frequently asked questions
Who is this course for?
This course is suitable for students, fresh graduates, aspiring BD professionals, freelancers, and early-stage agency owners who want a structured introduction to client acquisition and business development.
Do I need previous experience?
No previous BD or sales experience is required. Basic computer skills, familiarity with online platforms, and a willingness to complete practical assignments are enough to get started.
Do I need a technical background?
No coding experience is required. We will introduce the technical concepts needed to understand common software services and communicate more effectively with clients and delivery teams
Which industries does the course focus on?
The main focus is software development services, tech products, and SaaS. We will also discuss how the same BD principles apply to services such as graphic design and digital marketing.
What tools and platforms will I learn?
Practical work will cover LinkedIn, Upwork, Google Sheets, and tools for prospect research, outreach, and pipeline tracking. You will also learn how AI can assist with research and communication. Specific tools may vary by assignment.
Will I need paid subscriptions?
You can complete the core assignments using free tools or available free plans. Any paid features demonstrated will be explained separately, with alternatives where practical.
Is the course practical or theory-based?
The course combines essential concepts with guided exercises, role-play, and assignments. You will practice researching prospects, writing outreach, preparing proposals, and managing follow-ups.
Can this course help me find a job or freelance work?
The course is designed to help you develop skills relevant to entry-level BD roles and freelance client acquisition. You will create practical work samples that can support applications and client conversations. Employment, clients, and earnings are not guaranteed.
How will my progress be assessed?
Progress will be assessed through practical assignments, participation, and a final BD project that brings together prospect research, outreach, proposal preparation, and pipeline tracking.
How will classes be delivered?
Classes will be conducted online, with guided practical work and opportunities to ask questions. The confirmed timetable and joining instructions will be shared before the batch begins.